The number one mistake home buyers make is not understanding who represents whom in their real estate transaction and how it affects their home buying experience. Traditional listing agents represent the seller and are trained in sales. This means they must legally negotiate in favor of the seller and put the seller's interests first. Their objective is to SELL YOU a home. A Buyer's Broker Certified Agent is an advocate of the buyer and has specialized training in all areas of the home buying process. Most home buyers believe that locating the perfect home is the most important part of the transaction, and it's true that the search is a very important part of the process but there are many other elements of the process that are just as important as the search.

 

We believe every buyer deserves the same level of representation and advocacy as the seller in every real estate transaction. Unless you have confidentiality with your agent then you should know that what you say to them most likely will be conveyed to the listing agent and seller of the home. When you work with a Buyer's Broker Certified Agent you can have the confidence that they have been trained in  have a Buyer's Broker buyer agency and the benefits of hiring an agent that represents them. You deserve the right to have the same representation as the seller, after all it is your money that is distributed at closing.